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Spain Set To Ban Prime Time TV Ads For Diet Foods, Beauty Products

January 20, 2010: 06:56 AM EST
Determined to eradicate young women’s eating disorders and improve mental health, Spain’s parliament is expected to pass a ban on pre-10:00 p.m. TV ads for diet products, some beauty treatments and plastic surgery, Advertising Age reports. Such ads are more dangerous for young people than commercials for alcohol, legislators feel, as young women become increasingly obsessed with weight and appearance. One expert said the goal is to slow the growth of anorexia and bulimia, and put a brake on plastic surgery for weight loss. Seven thousand TV ads that aired in 2008 would be banned under the pending law.
Emma Hall , "Spain to Ban Some Diet, Beauty TV Ads Before 10 P.M.", Advertising Age, January 20, 2010, © Crain Communications
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