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Smartphone Shopping Presents A Major Marketing Opportunity For Retailers, Brands

October 20, 2011: 02:59 AM EST
Retailers and brands can take advantage of a “huge opportunity” to create conversations with mobile customers, according to Hopcricket, whose recent survey found that mobile retail Web sites have become a vital in-store tool for shoppers. As many as 63 percent of smartphone users have visited a retailer’s Web site from their device and 41 percent have done so while shopping in the store. Smartphone users use their devices to research prices, search for coupons and offers, research products and even purchase products, the survey found. However, only nine percent of respondents said that their favorite brands marketed to them over their phones and 33 percent said they would join mobile customer relationship management or loyalty programs for their favorite brands.
Michael Johnsen, "Use of mobile phones as an in-store shopping tool on rise", Drug Store News, October 20, 2011, © Drug Store News
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