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June 1, 2010: 03:38 AM EST
Though overall facial treatment sales, and premium product sales in particular, have declined in recent years, sales of anti-aging cosmetics are picking up as consumers seek to rejuvenate skin and smooth wrinkles and facial lines. Industry experts say a key reason for the staying power of anti-aging products is rising consumer awareness of the need to defend the skin from the negative effects of environmental stress, such as sunlight, pollution and smoking. Sunscreen is not enough to do the job, which is why active ingredient suppliers are focusing on oral and topical products containing antioxidants, d-alpha-tocopherol, ascorbic acid, retinoids and peptides. Suppliers are also offering new anti-aging actives that target men’s skin, as well as cellulite, wrinkling, and hair problems.
Tom Branna, Editorial Director, "All Things Active", Happi.com, June 01, 2010, © Rodman Publishing / HAPPI.
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