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Skincare Fastest-Growing Category In Men's Grooming Market

February 14, 2012: 11:57 PM EST
Studies show that skincare is the fastest growing category in the international male grooming market, which is driven by younger male consumers' growing emphasis on their appearance. Market growth has been steady, although expansion rates vary by region and country, with the global market rising 7.4 percent while Western Europe recording a mere 3.1-percent increase from 2009 to 2010.
Vincent Gallon, "Skincare to fuel growth of men’s grooming market", Premium Beauty News, February 14, 2012, © Premium Beauty News
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