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Skin Care Market In Africa, Middle East Has A Healthy Glow

December 18, 2011: 02:19 AM EST
Market researcher Euromonitor is forecasting strong growth in the skin care category in Africa and the Middle East through 2015. Driving the growth are efforts by international giants like Beiersdorf, Procter & Gamble and Unilever to boost market share. Euromonitor says the trend will be especially strong in the large and robust markets of Saudi Arabia, the UAE, Iran and South Arica. The current CAGR of skin care sales between 2005 and 2010 is 12 percent, much healthier than the global market, which expanded by only seven percent. Key drivers in these markets: an expanding economy in South Africa, more female workers – and higher spending – in Saudi Arabia, aggressive marketing/advertising of skin care products in Iran, and the dominance of facial care products in the UAE.
"Africa and the Middle East: Skin Care Market Set to Beat the Recession", Euromonitor, December 18, 2011, © Euromonitor International
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