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Shiseido Sets Up Joint Venture In Turkey

October 20, 2011: 04:28 AM EST
Personal care company Shiseido announced it has established a joint venture with Turkish cosmetics import and sales distributor Vesco Kosmetik Ürünleri Paz. ve Tic. Ltd. Sti. (Vesco). Operations of Shiseido Kozmetik Anonim Şirketi (Shiseido Turkey) will begin in January 2012. Because Shiseido holds a majority equity stake, the joint venture will become a subsidiary of Shiseido, which entered the Turkish market in1998 through a distribution agreement with Vesco. Shiseido recently established overseas operations in Russia, Vietnam, Switzerland and Greece.
"Shiseido to Commence Operations through a Joint Venture in the Republic of Turkey", Shiseido, October 20, 2011, © Shiseido Co., Ltd.
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