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Shifting Demographics Force New Decisions On The Food Industry

November 2, 2010: 10:39 AM EST

Market research from Mintel reveals several key food trends that are likely to have an impact on food industry decisions next year. The trends include a graying workforce, men doing grocery shopping, and the continuing obesity problem. According to Mintel, people are waiting longer to retire, which means there is an increasing need for food products, including snacks, that promise energy and health for older workers. With women in the workforce working longer hours for higher salaries, more men will be found cruising grocery store aisles looking for products that appeal to them. Lastly, companies also will have to decide whether they want to help fight the obesity problem with healthier foods or “embrace the idea of indulgence and gluttony,” Mintel says.

Jess Halliday, "Demographic shifts to determine food trends in 2011, Mintel", Food Navigator, November 02, 2010, © Decision News Media SAS
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