“Selling Health” Is Key To Cracking The Aging Baby Boomer Market, Says NPD Group

Aging American baby boomers are the “next agent of change” in dietary patterns, according to market researcher NPD group, which urges food and beverage makers to develop and market healthier foods for the huge 50+ demographic. “Selling health” is the key to reaching to this group born between 1946 and 1964. The eating patterns of boomers and empty nesters are being watched closely because their preferences are having a major impact on the economy. "With the population aging ... there's going to be money to be made selling health," said NPD Group Executive Director Joe Derochowski. "That's the driver. It's all these people 50 plus (years old).”