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“Sea Change” In Attitudes Toward Food Since 1980 Benefits Organic Industry

August 16, 2010: 10:12 AM EST
Organic foods are appearing more often and in greater numbers on consumers’ shopping lists, according to a survey sponsored by Whole Foods Market. The number of organic buyers hasn’t really changed – about 75 percent in 2010, 73 percent in 2009 – but the number of organic products they select has risen significantly. Twenty-seven percent say natural and/or organic foods make up a quarter of total food purchases this year, up from a fifth a year ago. The survey also found that more than four-fifths are now more concerned with what foods they eat (84%), read nutrition labels more closely (84%) and have a better understanding of how their food is produced (83%) than they did in 1980 – “a sea change these past 30 years in shopper attitudes toward food.”
Whole Foods Market, "National Survey Shows Organic Foods Now Represent Larger Part Of Total Food Purchases", News release, Whole Foods, August 16, 2010, © Whole Foods Market
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