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Salmonella Scare Means Boom Time For Organic Egg Producers

August 24, 2010: 07:27 PM EST
Organic egg producers in the U.S. are experiencing a sales boom, thanks to the massive egg recall due to salmonella contamination. Many American consumers worried about the half-billion egg recall have apparently overcome their reluctance to pay higher prices for organic eggs. Among the companies benefiting from the salmonella scare are the two biggest organic egg producers, Organic Valley Cooperative and Eggland's Best, although small organic producers also report higher demand. According to reports, anxious consumers have bombarded the companies with calls about the safety of their eggs and have been assured that their eggs are rigorously tested. Organic eggs comprise only a small share of the egg market, according to the USDA, whose 2008 data show that certified organic layer hens make up 1.5% of the total.
JONATHAN BERR, "Organic Egg Sellers Scramble to Keep Up With Fresh Interest After Recall", Daily Finance, August 24, 2010, © AOL Inc.
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