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Sales Of Novel Fiber Ingredients Expected To Soar Over Next Few Years

September 9, 2010: 07:39 AM EST

Food companies and ingredients makers are working hard to help Americans get their 25 to 30 grams of fiber daily. They’ve introduced a slew of fiber-fortified foods and beverages, according to market researcher Packaged Facts, and sales of insoluble fibers, soluble fibers and novel fiber ingredients will continue to trend upward. Novel fibers are especially likely to see increased sales because they are versatile and invisible in foods that heretofore have not been suitable for fiber fortification. The novel fiber food ingredient category is likely to grow from a five percent share in 2004 to a 39 percent share in 2014. Packaged Facts forecasts market share for conventional, insoluble-type fibers will drop 41 percent by 2014, though new or newly refined conventional, soluble-type fibers will increase 64 percent.

"Active Market for Fiber-Fortified Food and Beverages Reaches Consumers through Product Innovation, Finds Opportunities for Growth", News release, Packaged Facts, September 09, 2010, © Packaged Facts
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