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Rite Aid Launches Wellness-Focused Membership Discount Program

May 24, 2010: 01:00 AM EST
Rite Aid has launched what it calls the “Wellness+” customer loyalty program combining members-only discounts with health and wellness-related benefits. Rival CVS has had a similar program in place for nine years, claiming a membership of 64 million. Customers who register for the program in stores, online or over the phone receive a discount coupon and wallet or key chain cards to swipe at checkout. Customers are rewarded for purchases with both member-only shopping discounts and health and wellness benefits that increase the more they shop or fill prescriptions. Benefits include 24-hour, toll-free access to pharmacists, discounts off private-label products, and accrued points on pharmacy and non-prescription and prescription purchases. The company tested the program in four markets over the last six months.
Tim Binder, "Rite Aid Field Report (May 24, 2010)", In-Store Marketing Institute, May 24, 2010, © In-Store Marketing Institute
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