We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Rising Number Of One-Person Households In Japan Signals Marketing Opportunities

March 26, 2012: 11:50 PM EST
A rise in the number of one-person households in Japan offers marketing opportunities for the household durables, communications, leisure and recreation, and retailing segments, Euromonitor reports. There are now 16.1 million single-person households in Japan – 31.5 percent of all households, much higher than in 2001 (27.9 percent). Factors driving the growth in single-person households include: young professionals delaying marriage, more women in the work force, a rise in the divorce rate, a general decline in the marriage rate, and a rapidly aging population with more elderly living alone.
"Single-person Households on the Rise in Japan", Euromonitor, March 26, 2012, © Euromonitor International
Independence & New Living
Individualism & Self-Expression
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.