Rising Number Of One-Person Households In Japan Signals Marketing Opportunities

A rise in the number of one-person households in Japan offers marketing opportunities for the household durables, communications, leisure and recreation, and retailing segments, Euromonitor reports. There are now 16.1 million single-person households in Japan – 31.5 percent of all households, much higher than in 2001 (27.9 percent). Factors driving the growth in single-person households include: young professionals delaying marriage, more women in the work force, a rise in the divorce rate, a general decline in the marriage rate, and a rapidly aging population with more elderly living alone.