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Revlon Launches Online Marketing Campaign On Facebook

July 5, 2012: 11:39 PM EST
Revlon will launch The Revlon Expression Experiment, a Facebook-based social media campaign that will present various beauty-related challenges to consumers across the United States. The online marketing campaign will also allow consumers to post and share experience with their Facebook friends. Participants can also avail of a corresponding tutorial by Gucci Westman, Revlon’s global artistic director.
Belisa Silva, "Revlon Charts New Digital Course", WWD , July 05, 2012, © Condé Nast
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