We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Revamped Tesco Direct Web Site – A La Amazon.com – To Launch In Early 2012

August 16, 2011: 12:53 AM EST
After an extensive and expensive revamping of its Web presence to personalize the shopping experience, U.K. online retailer Tesco Direct will relaunch in early 2012, according to a report from Marketing Magazine. The "multimillion-pound" overhaul will transform the Tesco Direct site from “manual merchandising” to an automatic “algorithmically merchandised” format that approximates the Amazon.com experience, the magazine said. Customer content will be tied closely to recommendations and data feeds describing sales and top-rated products. Tesco says it is broadening its non-food offerings by thousands of products, a part of a major expansion taking place over the next two years. The renovation of its site signals a “major step in Tesco's digital evolution,” a source told the magazine.
Rachel Barnes, "Tesco revamps Direct to create 'Amazon-style' offering", Marketing Magazine, August 16, 2011, © Haymarket
Innovation & New Business Models
Recalibration, Simplification
Virtual Life & Technology
United Kingdom
Companies, Organizations
Innovation & New Ideas
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.