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Retailers’ Prepared Foods Taking A Bite Out Of Restaurant Business

February 14, 2012: 07:27 PM EST
A Technomic survey of Southern California consumers found that 40 percent felt retailers’ prepared food offerings matched the quality of restaurant foods at a better price. Two-thirds of those surveyed said there has been a major improvement in retailers’ prepared foods over the past five years. Though all restaurants are losing business to retail prepared foods, the biggest impact is on lower-priced restaurants, including family style, upscale fast-food and traditional fast-food establishments. Prepared foods offered by retailers are “considered viable alternatives restaurants of all types,” according to a Technomic analyst.
"Consumers give retailers high marks on restaurant-quality food, says Technomic", Press release, Technomic, February 14, 2012, © Technomic
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