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Retailers Lead Rankings Of U.K. Companies Most Loved By Families

November 23, 2011: 01:34 AM EST
The 2011 FamilyBrands survey, whose goal is to find out which consumer product brands in the U.K. are most favored by the whole family, ranks retailer Marks & Spencer at the top of the list, followed by cosmetics and skin care retailer Boots and household cleaner marketer Fairy. According to Popsop, it is not surprising that M&S tops the list because department stores are ”the symbol of unity for a family since there everyone can find something just for him or her.” The survey asked 1,500 adult consumers to rate brands on criteria such as “socially responsible,” “caring” and “good listeners.” Four other retailers besides M&S fill out the top ten spots, though the survey ranks companies in 12 categories, including food + drinks, politics, FMCG, digital, airlines, restaurants, etc.
Anna Rudenko, "UK’s Top Family Brands 2011: Retailers Take the Lead", Popsop, November 23, 2011, © Popsop Ltd.
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