Researcher IGD Forecasts Solid Growth In Online Food And Grocery Shopping

U.K. food industry and grocery researcher IGD, in a report on the online channel, says that 27 percent of food and grocery manufacturers surveyed would consider building their own e-stores to engage directly with shoppers online. The value of online grocery shopping is likely to increase 100 percent by 2015, with sales reaching £9.9 billion. According to IGD, online sales are growing faster than any other sector in the grocery market: 21.4 percent in 2010. The online grocery market in 2010 accounted for 3.2 percent of total grocery spending in the U.K. and is projected to increase to 5.4 percent by 2015. About 43 percent of food manufacturers see online  revenues comprising as much as 10 percent of total revenue by 2015, about double the current performance.