Report Forecasts Robust Growth In Global Carotenoids Market

A new report from GIA projects the global carotenoids market, driven by increasing consumer awareness of the health benefits of carotenoids, will reach $1.2 billion over the next five years. Also driving robust growth is a trend toward purchasing healthy and natural food products and publicity about scientific research. The food industry is likely to increase its use of carotenoids, thanks to the rising demand for functional and processed food products.
GIA also sees natural carotenoids being increasingly accepted among consumers, which could put a dent in the market for synthetic carotenoids. The bulk of carotenoids sales have occurred in the U.S. and Europe, though developing countries will show stronger growth rates, GIA believes.