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Recession Doesn’t Dampen U.K. Chocolate Sales

October 8, 2010: 10:46 AM EST

U.K. consumers increasingly looked to chocolate for comfort during the recession, according to new market research from Mintel. Sales growth from 2007 to 2009 was 9.2 percent, while new product introductions increased 34 percent in the last six months. Total U.K. chocolate sales in the two-year period were $5.8  billion and are expected to top $6.6 billion by 2015. More than 90 percent of the population treat themselves to chocolate regularly, Mintel found. Other  interesting new trends: 87 percent of men admitted enjoying chocolate, compared to 91 percent of women, and more consumers today believe dark chocolate is healthier than milk chocolate (35 percent compared to only 23 percent two years ago). Ethical claims such as fair trade appeared on 25 percent of new chocolate products in the U.K. in 2009.

"Consumer demand for chocolate stays sweet", News release, Mintel, October 08, 2010, © Mintel
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