We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Proponents Need to Demonstrate The Value of Location-Based Services To Consumers

November 6, 2010: 02:25 AM EST

Supporters of location-based social networking need to convince consumers about the value of the system as an advertising platform. While technology companies, investors, marketers, and advertisers are excited about building location-based marketing services, only 4% of U.S. adults who use the Internet are using the services, according to the Internet and American Life Project study by Pew Research Center. Nevertheless, Foursquare and Gowalla were able to raise money to finance their efforts to develop location-based services, which let users login to stores and establishments using their mobile phones to receive coupons or stay in touch with friends. With a location-based marketing platform, consumers use their personal data to help pay for products and services, a practice that may not appeal to some due to privacy and security concerns.

JOSHUA BRUSTEIN, "Tag-Along Marketing", The New York Times, November 06, 2010, © The New York Times Company
Independence & New Living
Innovation & New Business Models
Virtual Life & Technology
North America
United States of America
Companies, Organizations
Marketing & Advertising
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.