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Procter & Gamble Uses Online, Mobile Marketing To Drive E-Commerce, In-Store Sales

February 16, 2012: 03:53 AM EST
Underscoring its emphasis on digital marketing, Procter & Gamble worked with Google to make use of online and mobile marketing to help increase its online and in-store sales. P&G also partnered with Walmart, and Google to market Febreze Home Collection brand of candles and scented products by geo-targeting people conducting online searches to provide “news” about the collection.
Dale Buss, "P&G to Rely More on Digital Marketing to Boost Brand Sales", CPG Matters, February 16, 2012, © CPG Matters
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