We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Procter & Gamble Launches Tide Pods Brand Of High-End Laundry Detergent

February 23, 2012: 01:42 AM EST
After eight years of developing and testing with more than 6,000 consumers, Procter & Gamble Co. launched the Tide Pods, small, dissolvable packets that cost about 25% more per load than regular liquid. As competitors launch similar products, P&G aims to convince consumers to buy Tide Pods by emphasizing the convenience factor. P&G expects Tide Pods to generate $300 million in the first year and the pod category to reach 30% in a decade.
Emily Glazer, "Tide Rides Convenience Wave", Wall Street Journal, February 23, 2012, © Dow Jones & Company, Inc.
Innovation & New Business Models
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.