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Probiotic And High-Fiber Foods Show Steady Growth Globally

April 22, 2010: 04:04 AM EST
Consumer interest in foods that claim to promote digestive health continues to rise globally, especially in Europe, Australia, Japan and the U.S., where sales and new product launches of high-fiber and probiotic dairy products have been strong, despite a weakened world economy, confusion among consumers about the availability and benefits of digestive health foods, and uncertainties surrounding the legal status of product claims in Europe. U.S. awareness of digestive health foods has grown steadily in the last five years, thanks to innovation in the dairy sector. Dannon’s Activia yogurt, for example, was repositioned as a digestion regulation product that uses the Bifidus actiregularis cultures. Innova Market Insights credits the success of the Activia brand for moving probiotics dairy products into the mainstream yogurt market.
"New Products for Gut Health Still Show Steady Growth", Nutraceuticals World, April 22, 2010, © Rodman Publishing
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