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Potential Tightening Of EU Functional Food Claims Threatens UK Yogurt Market

December 6, 2010: 12:13 PM EST

Manufacturers in the UK yogurt industry currently enjoy profit margins of 15% or more, partly by marketing yogurt as a functional food, which enables it to attract premium prices. Yogurt sales grew rapidly in the UK during the 1960s with the launch of the Ski brand, which added fruit and sugar to the bitter yogurt. Around 70% of British people now choose from the various forms of yogurt, but the market is dominated by foreign brands. Recently, brands like Yakult and Danone have developed yogurts with probiotic claims, bringing yogurt in to the functional food arena, which is increasingly gaining the attention of the European Food Safety Authority. To date, no major probiotic claim has been approved, which might at some stage prevent the companies from marketing the claims. 

Sreya Biswas, "Yoghurt and the functional food revolution", BBC, December 06, 2010, © BBC
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