We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Post Lowers Sugar Content Of Its Rice-Based “Pebbles” Breakfast Cereals For Kids

December 22, 2010: 10:25 AM EST

Breakfast cereal maker Post Foods, LLC, says it is lowering the sugar content of some of its products, specifically its rice-based Fruity Pebbles and Cocoa Pebbles, to nine grams a serving in January 2011 as part of an effort to “address the rise in nutritional concerns among American consumers.” The company also says its Pebbles cereals are cholesterol-free, low in fat, rich in vitamin D and other vitamins and minerals, and certified gluten-free. Post is one of the big food and beverage companies participating in the Children’s Food & Beverage Advertising Initiative (CFBAI), a program launched by the Council of Better Business Bureaus to curb the amount of advertising of unhealthy foods targeting children under 12.

Post Foods , "Post Foods, LLC Working to Provide Even Better Breakfasts for Kids", Post Foods press release, December 22, 2010, via PR Newswire, © Post Foods
Vitality & Better Living
North America
United States of America
Companies, Organizations
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.