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P&G Plans To Build Production Hub In Southern India, Triple Revenues In 3 To 4 Years

November 22, 2010: 12:10 AM EST

Procter & Gamble plans to build a production facility in Chennai and make it the company’s regional center in south India. Unidentified company sources confirmed media reports that the facility will make liquid detergents, making Procter & Gamble the first vendor to manufacture liquid detergent in India. The company, whose 15% market share trails rival Hindustan Unilever’s 37%, plans to tap the low and middle segments to grow its share of the Indian market, one of the fastest growing in the world. Procter & Gamble aims to accomplish this and triple its India revenues in the next three to four years by launching new products and expanding into rural markets.

Sangeetha Kandavel, "P&G plans manufacturing unit in Chennai", Economic Times, November 22, 2010, © Times Internet Limited
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