We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

P&G Partners To Advance Smartphone Barcode Scanning Technology

December 19, 2011: 03:49 AM EST
Procter & Gamble says it is partnering with mobeam inc. to bring a fully mobile electronic couponing solution to market. Mobeam makes electronic coupons presented on a phone or other mobile device scannable so shoppers can use phones or handhelds at check out instead of paper coupons. Couponing has become a huge business – $3.7 billion in North America alone – as consumers search for greater value and savings. Smartphone coupon use has not been possible, however, because screen barcodes cannot be read by laser scanners. Mobeam technology converts the barcode data into readable light beams. The P&G partnership will test efficient methods for consumers to redeem – and retailers to accept – POS coupons.
"Mobeam Partners with Procter & Gamble to Reinvent the Coupon", News release, P&G, December 19, 2011, © Procter & Gamble
Innovation & New Business Models
Virtual Life & Technology
North America
United States of America
Companies, Organizations
Deals, M&A, JVs, Licensing
Innovation & New Ideas
Market News
Marketing & Advertising
Press Release
Developed by Yuri Ingultsov Software Lab.