P&G Launches Digital Magazine Offering A Showcase For Its Beauty Brands

Beauty Recommended is the title of a free monthly digital magazine being launched by Procter & Gamble to arouse interest in its portfolio of beauty products and provide a forum for women to offer opinions on beauty products. Magazine content will feature P&G’s beauty brands Olay, Max Factor, Pantène and prestige brands, as well as partner brands like Chanel. The content mix will also include editorial features, interactive videos and click-to-buy opportunities from partner retailers. The new magazine is the result of P&G research that found that 92 percent of women feel the beauty industry has turned a deaf ear toward them.