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P&G Launches Digital Magazine Offering A Showcase For Its Beauty Brands

April 6, 2011: 12:39 AM EST
Beauty Recommended is the title of a free monthly digital magazine being launched by Procter & Gamble to arouse interest in its portfolio of beauty products and provide a forum for women to offer opinions on beauty products. Magazine content will feature P&G’s beauty brands Olay, Max Factor, Pantène and prestige brands, as well as partner brands like Chanel. The content mix will also include editorial features, interactive videos and click-to-buy opportunities from partner retailers. The new magazine is the result of P&G research that found that 92 percent of women feel the beauty industry has turned a deaf ear toward them.
Rosie Baker, "P&G readies beauty magazine launch", Marketing Week, April 06, 2011, © Centaur Media plc
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