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PepsiCo’s Nutrition Blog On ScienceBlog Spurs Controversy

July 7, 2010: 10:52 AM EST
A new PepsiCo-sponsored blog called Food Frontiers that appeared last week on the ScienceBlogs network is supposed to provide insights on science, nutrition, and health policy –intertwined with tidbits on PepsiCo's "nutritious" products – has angered ScienceBloggers and embarrassed the editors. When the blog first appeared, the editors said they monitored all content, but neglected to mention that PepsiCo sponsored the blog. They subsequently fixed that problem. But that didn’t make ScienceBloggers happy. All posts on the Food Frontiers blog should be labeled as advertising, they said. Unlike other blogs, posts on Food Frontiers will come from PepsiCo scientists or company-approved bloggers. Editors say corporate sponsored blogs help keep the site running. Meanwhile, no posts have been placed on Food Frontiers yet.
Ariel Schwartz, "Science Bloggers Outraged by PepsiCo-Sponsored Nutrition Blog", Fast Company, July 07, 2010, © Mansueto Ventures LLC
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