We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

PepsiCo Set To Launch New Lay’s Chip Version Using Lower-Sodium Salt

March 22, 2010: 03:58 AM EST
With the U.S. food industry under increasing governmental and consumer pressure to lower sodium content in products, companies have been scrambling to find a technological solution that preserves flavor. PepsiCo Inc. apparently is leading this movement: it plans to launch a new version of Lay's potato chips with a lower-sodium salt. The new crystal structure of the salt – it’s more powdery – cuts the sodium content by 25 percent. Still in the testing phase, the salt could end up in other chip products, including seasoned versions, and in products like Cheetos and Quaker bars. Working closely with academic and company scientists in Europe and the U.S., PepsiCo found what it wanted – a salt that delivers a burst of salty flavor followed by a body of flavor and lingering sensation.
BETSY MCKAY , "PepsiCo Develops 'Designer Salt' to Chip Away at Sodium Intake", Wall Street Journal, March 22, 2010, © Dow Jones & Company, Inc.
Vitality & Better Living
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.