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Pepsi Wins Accolades With Corporate Social Responsibility Program

November 5, 2010: 04:13 AM EST

A consumer survey by Edelman finds that Pepsi is ranked the #1 brand that places at least as much importance on a good cause as on making a profit.  In explaining this achievement, PepsiCo Americas Beverages communications director Melisa Tezanos, underlines the importance of the corporate banner ,"Performance with Purpose," and also the company’s Pepsi Refresh Project corporate social responsibility program, which aims to “empower people to put their great ideas into action.”  The Pepsi Refresh website (www.RefreshEverything.com) has achieved over 2.8 billion media impressions, with more than 50 million votes cast and more than 4.3 million registered as voters. Tezanos is enthusiastic about the program and indicates that Pepsi plans to roll it out globally in 2011.

"Pepsi exec dishes on Pepsi Refresh, future plans for cause marketing", USA Today, November 05, 2010, © USA Today
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