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People Tend To Remember Social Video Ads Recommended By Friends

February 20, 2012: 03:03 AM EST
Research commissioned by the social video platform Unruly has found that consumers are more likely to remember products advertised in social videos if they are recommended by friends. The researchers surveyed 976 online video viewers, ages 18 to 34, who had seen social video ads from Guinness, Coca-Cola, Unilever’s Cornetto and Energizer batteries. Seventy-three percent of respondents who viewed a recommended video recalled the brand when prompted. Only 68 percent of viewers who had gone directly to the video  recalled the product name. There was also a 14 percent increase in the number of people who enjoyed the video following a recommendation.
"Peer recommendations improve ad recall, research finds", Brand Republic News Releases, February 20, 2012, © Haymarket Business Media
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