We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Peapod Expands Its Virtual Stores On The East Coast, In Chicago

July 8, 2013: 12:00 AM EST
Internet grocer Peapod said it is expanding its virtual grocery store technology, featuring physical or digital billboards of grocery aisles, to community locations including ballparks, concert sites, recreation centers and coffee shops around the East Coast and Chicago. In 2012, Peapod launched 100 virtual grocery stores at commuter rail stations. A high tech Peapod truck is also traveling in the region. The company said the ad campaign is designed to get smartphone users to scan a QR (quick response) code and download a free PeapodMobile app. Consumers can then shop for groceries on the go at any time.
"Peapod virtual grocery stores pop up in unexpected places", News release, Ahold, July 08, 2013, © Ahold
Innovation & New Business Models
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Market News
Marketing & Advertising
Press Release
Developed by Yuri Ingultsov Software Lab.