We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Parents Are Often Misled By Bogus Nutrition Claims On Children’s Cereals

August 2, 2011: 12:57 PM EST
A study examining parents’ understanding of nutritional claims found on children’s cereal packages found that they were often confused by the claims. The potential for misleading parents was especially high when the claims were placed  on cereal products that contained high levels of “nutrients to limit” such as sugar or sodium, and low levels of “nutrients to encourage” such as fiber and protein. For the study, 306 parents of young children looked at images of the box fronts of cereals of poor nutritional quality. Nutrition-related claims on the boxes included “supports immunity,” “whole grain,” “fiber,” etc. The researchers found that the majority of parents misinterpreted the claims, judging the cereals to be healthy and nutritious.
Harris J.L., et al. , "Nutrition-related claims on children's cereals: what do they mean to parents and do they influence willingness to buy?", Public Health Nutrition, August 02, 2011, © Cambridge University Press
Vitality & Better Living
North America
United States of America
Legal, Legislation, Regulation, Policy
Marketing & Advertising
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.