Organizations Need to Get Hip To The Marketing Opportunities In Messaging Apps

Businesses and nonprofits will miss out on a major digital marketing and communication opportunity if they ignore messaging apps popular among the Gen Z crowd (twenty-somethings and younger) who are leaving traditional social media behind. At least six of the top 10 most popular apps around the world are the messaging apps WhatsApp, Facebook Messenger, Line, Viber, KakaoTalk and WeChat1.0. But not all businesses are reluctant to adapt the rapidly growing platform to their marketing strategies. Coca-Cola, Evian, Comic Relief, The Co-operative Group, JustGiving, and Groupon are using messaging apps to reach potential customers.