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Organic, Natural Food Buyers Remain Loyal, If More Frugal, During Recession

December 21, 2009: 04:40 AM EST
Almost 40 percent of consumers surveyed by market research firm Mintel say their organic product purchasing habits haven’t been affected by the recession. In fact, only a tiny fraction – three percent – have curtailed organic product purchases completely, while others report buying less expensive products. About a third of survey respondents say they trust the term “natural” label on products, 45 percent trust the term “organic,” while about 30 percent were not sure they believed either term. Supermarket sales of organic and natural foods dropped .3 percent in 2009, but industry observers expect a gradual recovery by 2012.
"Mintel shows most consumers sticking with organic options in down economy", Mintel, December 21, 2009, © Mintel International Group Ltd
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