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Organic Is Healthy, And Not Just For The Rich, Says Organic Industry

February 4, 2010: 01:52 AM EST
Organic foods are not only expensive, they offer no nutritional advantage, critics say. Excuse me? Isn’t that a crippling double whammy? Maybe, but it’s also a perception held by British consumers and the UK government: organic is seen to be elite and for just a wealthy segment of the population, an idea that irks organic farmers, and the organic industry in general, says the Soil Association. One factor undermining consumer perception of organic food is a 2009 Food Standards Agency report that claimed they offer no nutritional benefits. The organic industry is concerned. A decade of growth in which organic sales grew over 20% annually stopped abruptly in 2008 as consumers looked for less costly options. To fight back, the organic industry is looking to educate consumers on the benefits, claiming that while organic options are pricier, they are also healthier and greener.
William Surman , "Soil Association rejects elitist image", Farmers Guardian, February 04, 2010, via The Soil Association, © UBM Information Ltd.
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