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Organic Foods Grow Popular Among Middle Class Consumers In Indian City Of Coimbatore

February 15, 2011: 10:09 AM EST
Organic foods have become popular in the Tamil Nadu city of Coimbatore, driven by the rising health-consciousness among the city's middle-class consumers. Farmers are adopting organic methods of raising food crops, as consumers show willingness to pay higher prices for pesticide- and chemical-free farm products. Exclusively organic retail stores, such as Sreevatsa Organic Farm and Organic Super Market, have opened in popular locations in the city.
Radha Venkatesan, "The Organic Bandwagon", The Times ofIndia, February 15, 2011, © Bennett, Coleman & Co. Ltd.
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