Organic Food And Drinks Market Recovers Worldwide This Year, Driven By Mainstream Retail Distribution

Organic Monitor’s third edition of its report on the global organic food and drink market (“The Global Market for Organic Food & Drink: Business Opportunities & Future Outlook”) shows the organic category is expanding fast in 2010, buoyed by improved distribution in mainstream channels. After growing at double digit rates for several years, 2009 growth slowed to just 5 percent, largely held back by weakness in some European markets – especially the UK and Germany. Strong growth in the North American market for organic food and drink this year means it has replaced Europe as the world’s largest, although it has been relying on imported supplies, particularly from Latin America. Organic food and drink, mostly fresh produce, appeal most to consumers seeking healthy and nutritious foods. Fruit and vegetables are typical entry points for new organic consumers.