Organic And Natural Foods Propel U.S. Food Gifting Market Despite Weak Economy

August 16, 2010: 06:36 PM EST

Gift baskets of specialty foods – organic, natural and gourmet – have become the foundation of the U.S. food gifting market, according to researcher Packaged Facts, which notes that organic and natural foods are increasingly perceived by consumers as healthier, more environmentally friendly and tastier. Food gifting is a booming industry: sales and product offerings have increased in the lackluster economy while other gift-giving sectors slowed. The researchers projects the $18 billion food gifting market to grow to $21 billion by 2014. “It comes as no surprise that the specialty food sector is fueling growth in the food gifting market, as that coincides with continuing consumer interest in all foods organic, natural and gourmet,” the company says. A recent survey found that 53 percent of adults prefer high-quality foods and 30 percent wanted healthy products.

"Specialty Foods Lead Expansion of U.S. Market for Food Gifting Despite Challenged Economy", Packaged Facts, August 16, 2010, © Packaged Facts

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