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Orange Flavor Losing Ground To Blends In Juice Market

September 27, 2010: 10:27 AM EST

Consumer flavor preferences in the juice, nectar, still drink and iced tea market are moving from away time-honored orange toward “a more diverse and interesting range of blends and ‘other flavors,' according to beverage industry information specialist Canadean. The process has been accelerated  by steep orange juice concentrate prices and the economic decline. Operators have turned to a wide variety of mixed fruit combinations of two or three different flavors that are less expensive. The share of orange has dropped to less than 20 percent of every five liters sold of juice, juice drinks and iced teas, down from 24 percent in 2005. Lemon is the second most popular flavor and is gaining ground due to popularity as an iced tea in Asia and an unpackaged still drink in India.

"Cocktail Mixes and New Flavours Squeeze Out Orange", News release, Canadean, September 27, 2010, © Marketwire, Inc
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