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Online Indian Health Food Store Designed To Save Shoppers Time

January 24, 2011: 11:25 AM EST

An innovative online store named Health Rush, based in Bangalore, India, offers a range of healthy products for those who lack the time to shop at conventional health food stores. Products are organized by brands, categories and health concerns, e.g., diabetes, pregnancy or heart problems. Categories include baby foods such as organic milk-based supplements, berries and breakfast cereals (some of which are high in carbohydrates, despite the “healthy” claim). Also offered are green tea-based beverages (but no herbal teas), grains like quinoa and brown rice, flavored whey protein shakes, wheatgrass powder, nuts and seeds, snack items like pita chips, an array of flours (bajra, jowar, soya flour, ragi and sattu), pastas, roasted snacks, unrefined sugars and natural fruit bars. However, the store does not stock cheese, milk or meats.

Divya Guha, "Health Rush - Health food just a click away", Livemint, January 24, 2011, © HT Media
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