Online Buying Is Catching On In Latin America

An average of 59 percent of Spanish-speaking Internet users in Latin America purchased products online between October 2010 and September 2011, according to a survey conducted by researcher Tendencias Digitales. Leading online buyers – excluding Brazil – were in Argentina (71 percent), Chile (71 percent), Uruguay (70 percent), Venezuela (68 percent) and Mexico (61 percent). At the bottom of the list was Guatemala, where only 30 percent of Internet users bought products online. The most popular online purchases were tickets for entertainment or travel (30 percent), computer accessories (22 percent), clothing/footwear/accessories (22 percent) and books (16 percent).