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Older Consumers Have Specific Requirements And Preferences

June 15, 2011: 11:29 AM EST
Mature consumers (those 55 years old and up) prefer smaller retail stores, according to the "2011 Mature Market Consumer Goods & Services Trends Report," by Varsity. The report looks at the role that personal preferences, convenience, and health issues play in mature consumers' purchasing decisions. Researchers also found that mature consumers don’t want to give up what they love, but are looking for new flavors and healthy foods. The study also found mature consumers are health-aware and are moving to smaller portions, and concluded that manufacturers need to ensure that their packaging and products take account of the specific needs of the older consumers.
Press Release, Varsity, "Growing Trends for a Growing Audience: Varsity Releases 2011 Mature Market Consumer Goods & Services Trends Report", PRNewswire, June 15, 2011, © PRNewswire
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