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Older Americans Less Passionate About Environmental Issues – Survey

April 20, 2011: 11:37 PM EST
Americans are taking definite steps – such as turning off lights in unoccupied rooms and recycling – toward protecting the environment and conserving energy, but there is less enthusiasm for activities like purchasing eco-friendly products, and marked skepticism about issues like global climate change, according to a national survey conducted by L’Oreal and ORC International. The survey found that younger people tend to be more ardent about environmental issues and actions, though the attitudes and behaviors of older Americans are shifting gradually. The survey found that 96 percent of Americans turn off lights in unoccupied rooms and 93 percent recycle, but only 25 percent purchase validated eco-friendly products. And forty-five percent of Americans older than 55 say they are unconvinced about climate change.
"2011 Sustainable Living Survey Fielded by L'Oréal USA Reveals Changes in Attitudes, Behavior and Consumption Are Slow to Come", Press release, L'Oreal, April 20, 2011, © 3BL MEDIA, LLC
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