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Ocado Plans To Expand Online Grocery Business Into A Virtual Hypermarket

June 5, 2013: 12:00 AM EST
Online grocery company Ocado said it plans to launch non-food online stores as part of its strategy to expand its online operations into a virtual hypermarket. As part of this expansion, Ocado will launch Fetch, a website that offers pet supplies and veterinary health services and information, according Ocado non-food director James Matthews. Ocado hired staff that will provide veterinary information on the Fetch website, which is designed to help extend the company's range of pet food, toys, and accessories. After Fetch, the company will launch websites focusing on baby, health and beauty, toys, and other product categories.
Simon Nias, "Ocado to launch non-food sites in 'hypermarket' drive", Marketing Magazine, June 05, 2013, © Haymarket
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