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OCA Applauds Whole Foods Market For Stricter Standards On Organic Personal Care Labeling

June 16, 2010: 03:42 AM EST
The Organic Consumers Association (OCA) said that it is “pleased” that natural products retailer Whole Foods Market is adopting tighter standards for organic labeling on personal care products it sells. The OCA applauded Whole Foods for addressing “widespread organic labeling fraud in personal care” and mentioned several companies that claim their products are organic though they “are generally made without any organic material whatsoever and are usually composed in significant part from petrochemicals.” Whole Foods says organic claims on personal care products should be similar in meaning to the organic claim on food products, which is regulated by the USDA. The OCA says it will ask other retailers, including Trader Joe's and the National Co-Op Grocers Association, to join Whole Foods in adopting a stricter labeling standard.
"Whole Foods Market Imposes One-Year Deadline on Brands to Drop Bogus Organic Label Claims and Calls for Federal Regulation of Personal Care Products", PR Newswire, June 16, 2010, © PR Newswire Association LLC
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