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Nordic Naturals’ Effervescent Fish Oil Promises Fast Absorption Of Omega-3s

January 5, 2010: 03:00 AM EST
The “plop, plop, fiz, fizz” concept, usually associated with an effervescent antacid brand, has now been applied to omega-3 fish oil. U.S. company Nordic Naturals recently introduced Omega-3 Effervescent, an orange-flavored, water-soluble drink mix packaged in single-serving packets delivering 500 mg of EPA and DHA, plus 1200 IU of vitamin D3. According to the company, the product contains arctic cod liver oil, which has high DHA content and naturally occurring vitamins A and D. The company says the effervescent technology allows absorption of omega-3s into the bloodstream in as little as 15 minutes, much faster than other fish oil supplements.
"Fish oil supplement now available in water-soluble drink", The Medical News, January 05, 2010, © The Medical News
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