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Nielsen Survey Finds N. Americans Are Least Willing To Pay A Premium For Green Products

August 31, 2011: 12:07 AM EST
An environment and sustainability study from Nielsen has found that North American online consumers are the least willing to pay more for eco-friendly products. Only 12 percent of Canadians and Americans would pay extra for green products, while respondents in the Middle East/Africa were most willing (33 percent) to pay more for green products. The survey of more than 25,000 Internet consumers in 51 countries found that 83 percent believe that manufacturers using recycled packaging and producing energy efficient products and appliances have a positive impact on the environment. Seventy-five percent say they take raw materials into account when deciding where to shop and what to buy.
"The “Green” Gap Between Environmental Concerns and the Cash Register", Nielsenwire blog, August 31, 2011, © The Nielsen Company
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